Rachel’s Organic, Britain’s leading premium organic dairy, unveiled its brand new company website today: www.rachelsorganic.co.uk.

Created by digital agency, Sequence, and creative marketing communications agency, FBA Group, the contemporary new website has a more stylish look, designed to echo the brand’s ‘stylish by nature’ ethos.

This is the second collaboration between Sequence and FBA for Rachel’s Organic. The two agencies came together earlier this year to create campaign microsite www.callingallrachels.co.uk

Endorsed by celebrity gardener, Rachel De Thame, Calling All Rachels encouraged all Rachels (by name or by nature) to sign up to the challenge of leading a more naturally stylish lifestyle – and the new company website builds on this theme.

Paul Thomas, Digital Development Director at Sequence explains: "Rachel’s Organic embarked on a major e-marketing drive this year so it was fundamental that the new website complimented the ‘stylish by nature’ campaign values, which are also reflected in the brand’s stylish packaging and underpinned by its organic origins. Our focus, therefore, was to work with FBA to further reflect these values in the design of the new company website.’

In addition to the new look, the site also has an array of interactive features, including a recipe finder, fantastic competitions and inspiring lifestyle tips. The functionality of the site will continue to support Rachel’s Organic primary objective of encouraging everyone to sample their gorgeously presented, delicious organic dairy products.

Produced in harmony with nature itself, using only the highest quality pure, organic ingredients the Rachel’s Organic range of gorgeous organic yogurts, desserts, milk, butter, cream and crème fraiche taste as good as they look. It doesn’t get much more naturally stylish than that!

Steve Clarke, Marketing Director at Rachel’s Organic, concluded: "We plan to fully embrace digital marketing for 2009, placing the new website at the heart of our communications. Therefore, it was crucial that the new website encapsulated the very essence of our brand proposition: deliciously natural organic goodness, gorgeously presented, and we are delighted with the end result."